Word counts. Dimensions. Design rules. One reference doc, before the next brief goes sideways.
You’re about to write copy for a 1-pager. Or brief a designer on a conference poster. Or ask your team to put together a capabilities deck before the investor meeting next Thursday.
Here’s the question nobody asks until it’s too late: how many words actually fit?
This spec sheet answers that for 30 assets across print, digital, event, and publications. It’s built specifically for biotech and life sciences teams, where the stakes on every piece of collateral are higher than average and the margin for error is smaller.
What’s inside
- Word count targets and hard ceilings for every format
- Exact dimensions and file format requirements
- Viewing-distance-aware design rules (what works on a booth backdrop is not what works on a LinkedIn post)
- Flagged gaps: assets most biotech marketing libraries are missing
- Biotech-specific callouts for formats like scientific posters, investor decks, fact sheets, and abstracts
It’s a single document. Print it. Share it with your writer before they start. Hand it to your designer so they can push back on over-written briefs before production begins.
Free. No form. Just the PDF.
Download the BioBrand Marketing Asset Spec Sheet
Who it’s for
This resource was built for the people sitting in the middle of biotech marketing production, not agencies with full creative departments, but the Director of Marketing at a 30-person Series B company who is also the writer, the project manager, and the one approving the final PDF at 11pm before a conference.
If that’s you: this is for you.
A few things worth knowing before you download
The word count limits in this document aren’t guidelines. They’re derived from actual available real estate at standard DPI, standard margins, and the viewing distance of each format. A 1-pager at 300 DPI with 1-inch margins holds about 280 words comfortably, pushing past 400 means something is competing for space that should be breathing.
The design rules are written from the perspective of a graphic designer, not a brand manager. They’re meant to be legible to non-designers and useful to designers alike. No jargon. No theory. Just what to do and what not to do.
The assets flagged [NEW] are the ones that most commonly show up as missing from biotech marketing librarie: Zoom virtual backgrounds, email signature banners, pull-up banners, table tents. Small assets, high-frequency touchpoints, consistently under-briefed.
This resource was developed by Wizardly, a branding and web design agency specializing in biotech, medtech, and life sciences. BioBrand is powered by Wizardly.
