Creating a presentation deck can feel overwhelming.
You want it to tell your story, showcase your ideas, and persuade your audience, all in a handful of slides. In our experience, most decks fail because they either bury the key points or cram too much information into each slide.
That’s why we created a Deck Copy Quickstart Guide: this guide helps you cut through the clutter and craft decks that work, whether you’re presenting in person, emailing a pitch, or sharing your company story online.
What’s Inside the Deck Copy Quickstart Guide:
1. Tell Your Story First
Every strong deck starts with a clear company or project story. Ask yourself:
- What inspired this project or company?
- Which problem are you solving?
- Who is your audience, and what challenges do they face?
You can pack all this into a single slide or break it into three short slides. Use engaging headings that summarize the answer and subtitles that help your audience follow along. Readers tend to skim, so lead with outcomes or benefits, not backstory.
2. Highlight Your Product or Service
Next, showcase your offering. Focus on these points:
- One-sentence description of your product or service.
- How it solves your audience’s problems.
- What makes it stand out in the market.
- A quick success story or client example.
3. Make Your Ask Clear
Each point usually becomes its own slide. Keep copy concise, 8th-grade reading level, and consider visuals like charts or call-outs to make numbers pop.
Whether you’re seeking feedback, partners, or funding, don’t leave your audience guessing. State what support you’re requesting and how it helps move your project forward. Clear asks paired with your success stories build trust and momentum.
4. Introduce Your Team
People invest in people. Highlight key team members, their experience, and what drives them. A brief slide per member works best, and consider showcasing notable accomplishments to build credibility.
5. Add Social Proof and a Promise
Include logos of past clients, testimonials, or metrics that demonstrate traction. Follow with a promise to your audience like your commitment, vision, or core principles. This reassures them that your work is reliable and values-driven.
6. Say Thank You
End with gratitude. Thank your audience for their time, and briefly outline how you’ll continue engaging or updating them. A simple, sincere close leaves a lasting impression.
Presentation decks don’t have to be overwhelming.
Every slide in your deck is an opportunity to connect with your audience. Keep your story clear, your key points visible, and your visuals purposeful. When you focus on outcomes, showcase your team, and back up your claims with evidence, your presentation becomes more than just slides; it becomes a conversation starter.
Try these strategies in your next deck and see how your ideas resonate.
Ready to Write Your Deck?
Click this button to access the free quickstart guide.
