Your biotech website isn’t just about science. It’s a conversion tool.
Whether your goal is to get investor contact requests, demo signups, or new subscribers, your site should be working as hard as your science.
The reality? Biotech company websites only convert about 1.8% of visitors into leads (First Page Sage). That means a lot of missed opportunities.The good news: with a few smart conversion rate optimization (CRO) fixes, you can beat that benchmark and turn more of your traffic into meaningful conversations.
The 5 CRO Fixes Every Biotech Website Needs
1. Clarify Your Value Proposition (Above the Fold)
Visitors should know what you do — and why it matters — in the first 5 seconds. Skip the vague slogans and lead with a simple, plainspoken value proposition.
2. Make Calls-to-Action Obvious and Easy
Don’t make people hunt for how to connect with you. Use clear, visible CTAs (“Request a Demo,” “Contact Our Team”) and keep forms short to encourage more submissions.
3. Build Trust with Proof Points
Biotech is high-stakes. Visitors need to trust you quickly. Place credibility markers like investor logos, partner names, press coverage, testimonials, or data highlights near your CTAs.
4. Optimize Speed and Mobile Experience
A slow site = lost leads. Make sure your site loads fast, looks great on mobile, and has buttons that are easy to tap. Google data shows that just a few seconds of delay can kill conversions.
5. Offer Valuable Content (and Capture Interest)
Give visitors a reason to engage even if they’re not ready to book a meeting. Free resources (like whitepapers, research briefs, or guides) let you capture warm leads while demonstrating your expertise.
Why It Works
These five fixes sound simple, but they’re proven. One biotech company saw a 20% increase in qualified leads in just 90 days after implementing similar CRO improvements.
And the best part? CRO isn’t about redesigning your entire site. You can make focused changes that remove friction and build confidence.
We’ve packaged these strategies into a quick, actionable resource you can share with your team.
Inside you’ll find detailed explanations, real examples, and practical next steps you can apply immediately to your site.
