Rebranding is fun. Keeping it consistent afterward? Not so much.
You can have the sleekest pitch deck and a pixel-perfect website—but if your next investor report looks like it came from a different company? Instant credibility loss.
Brand Consistency = Trust on Autopilot
Every time someone interacts with your brand—website, decks, reports, social posts—they’re forming an opinion. The more consistent those touchpoints are, the more reliable and polished your company feels.
When they’re not? You look disorganized, outdated, or worse—unprofessional.
It Starts with Educating Your Team
A brand guideline PDF is a start, but it won’t fix rogue fonts and off-brand colors. To get alignment, you need buy-in:
- Live training sessions — Walk your team through the brand, show examples, answer questions.
- Quick Loom videos — Short walkthroughs of templates, tone of voice, logo rules, etc.
- Easy asset access — Use Figma libraries, shared folders, or Canva brand kits so people don’t have to guess or recreate.
What to Keep Consistent
Here’s what should never feel like a surprise:
- Color Palette — Stick to exact brand hex codes. No close-enough shades.
- Typography — Same fonts, sizes, and weights across the board.
- Tone of Voice — Your messaging should sound like it’s from the same team—always.
- Data Visualizations — Charts and graphs should feel like they belong to your brand.
- Cross-Platform Cohesion — Decks, websites, social graphics, reports—it should all feel like the same company.
Which Tool Is Right: Figma or Canva?
Figma (Best for design-heavy teams):
- Real-time collaboration
- Central design libraries
- Detailed control and permissions
- Slight learning curve
Canva (Best for content-heavy teams):
- Super easy to use
- Great for non-designers
- Fast editing with brand kits
- Less control, but more speed
Not sure how to structure your brand library? Wizardly.co helps biotech teams build scalable systems in both Figma and Canva—check out how they did it for Ailux Biologics.
Pro Tips for Keeping It Tight
- Use locked templates to avoid off-brand edits
- Set a brand review checkpoint before anything goes live
- Do a quarterly brand audit—catch any drift before it spreads
TL;DR: Consistency Isn’t Sexy—But It Works
It’s not glamorous, but it’s one of the most powerful ways to build trust.
When your biotech brand feels aligned everywhere, you look sharp, serious, and ready for scale.
Want a second set of eyes on your brand assets? Wizardly.co can help you whip them into shape.
